MELBOURNE’S NEO-SOUL POWERHOSE EMMA VOLARD REVEALS NEW SINGLE ‘FEMININITY’ - EMPOWERING ANTHEM THAT NARRATES THE FEMALE EXPERIENCE, A RECLAMATION OF POWER, STRENGTH & BEAUTY
“As females, realistically we have all been subject to comments and actions that have belittled, stigmatised and diminished our sense of womanhood and integrity. In my case, this has seen me: being asked to “smile more” and wear more “feminine clothes” and asked “why don’t you wear makeup?” and most recently being told by a male photographer that said, “I usually take photos of hot skinny girls, so this is out of my comfort zone.” – Emma Volard
Melbourne artist Emma Volard is gearing up to lay down another epic slap of social-soul on her latest rhythmic groove, ‘Femininity’. With her music deeply rooted in seeking justice and storytelling with strong political, environmental and personal undertones, Emma Volard is one-upping herself on her most vulnerable, honest and empowering single to date. Out today, ‘Femininity’ explores gender equality and empowerment in the music industry and beyond, whilst offering women both a shoulder to lean on and a killer soundtrack to revolt to.
In a time where women are banding together to seek the strength and courage to speak out about their lived experiences of stigmatisation, harassment, hyper-sexualisation and degradation, Emma felt compelled to provide a voice for those who may be struggling to find their own. ‘Femininity’ is this voice – a hard-hitting joint that expresses the omnipotent force of the female gender. In this track, Emma has put together an all star line-up with an overwhelming percentage of female identifying artists including Allysha Joy on backing vocals, Elle Shimada on violin and Bumpy in the backing choir. This group of musical collaborators also includes drummer Jordan Pereira (Nasty Mars), percussionist Lucky Pereira (Close Counters) and Jake Amy (The Mamas). The track’s mixing finesse was executed by computer music innovator Moses Carr and mastered by the world-renowned engineer Nick Herrera, the producer of the Grammy Award Nominated Hiatus Kaiyote Album Choose Your Weapon.
‘Femininity’ is out now via
Spotify / iTunes / Apple Music / Bandcamp
“In the wake of recent events regarding a predatory male photographer and the rampant exploitation of women in the music industry, women are experiencing a collective trauma for those who have been affected by hyper-sexualised and belittling comments and actions. It has become clear to me that many men in the industry are using their power to take advantage of women in vulnerable positions. In no circumstance is this okay, systemic sexism and ignorance is no longer an excuse. We need to fight this together, we need men to be our allies not our gender’s undoing. This is not the case with all men - I would never want to discredit the men who are challenging social norms, facilitating discourse and fighting for equality. We need to support women and non-gender conforming people, but most importantly we need to support each other.” – Emma Volard
In only a year Emma Volard has made huge waves in the Melbourne music scene, playing festivals such as Brunswick Music Festival, Ocean Sounds, Isol-Aid Festival and Leaps and Bounds alongside nominal artists REMI, Emma Donovan and The Bamboos, and has been featured on Gilles Peterson’s Worldwide FM alongside artists such as Sampa the Great. Emma’s vulnerable personal lens in the industry shows a sensitivity towards life’s foibles that she believes is influenced by the presence of her non-verbal severely autistic and epileptic sister Adelaide in her upbringing. Through her distinct lyrical expression and incessant groove, Emma hopes to continue to provide a voice for not only her sister but a voice for change in today’s modern diaspora; a voice for those who aren’t heard.
‘Femininity’ Credits
Written by Emma Volard
Recorded at Wild Oats Studio
Mixing: Moses Carr
Co-Producers: Jake Amy, Emma Volard and Moses Carr
Mastering: Nick Herrera
Recording Engineer: Jake Amy
Main Vocals: Emma Volard
Guitar: Harry Leggatt (Uno Lizard)
Bass: Hugh Heller
Drums: Jordan Pereira
Percussion: Lucky Pereira
Keys: Jake Amy (Attaboi)
Violin: Elle Shimada
Vocal Production: Allysha Joy
Backing Vocals: Allysha Joy and Jaydean Miranda (JAYDEAN)
Choir: Amy Dowd (Bumpy), Isadora Lauritz, Evelyne Mandoukos (Evelyne), Georgia
Bancroft, Bridget Sharp, Isobel Caldwell, Amy Gusman (GUS), Tahnee Ollerton, Bailey
Judd, Luke Thorne (Thorne), Jess Tyler, Maddy Herbert (Velvet Bloom), Yara Alkurd
(YARA) and Margarita Bassova
Artwork: Jake Amy
Femininity Lyrics
Verse:
You cannot step on us now,
We hold the key to the kingdom,
There’s no holding us down,
We broke the hurt you cast to our name
Pre Chorus:
Ahhhooeeeeeyoeeeee
(We broke the hurt you cast to our name)
x2
Chorus:
Femininity,
Doesn’t mitigate my rights,
My identity,
Illuminates this lady like
Femininity,
Doesn’t mitigate my rights,
My identity,
Illuminates this lady like
Verse 2:
I pray for the goddess of hunting and birthing and moon,
I pray for Innana who conquered her doom,
I pray for the women who can't stand the fight,
I pray for a world where we all unite.
Pre Chorus:
Ahhhooeeeeeyoeeeee
(We broke the hurt you cast to our name)
x2
Chorus:
Femininity,
Doesn’t mitigate my rights,
My identity,
Illuminates this lady like
Femininity,
Doesn’t mitigate my rights,
My identity,
Illuminates this lady like
x2
Outro:
We won’t suffer in this pain x4
Femininity (Hey, Hey, Hey) x4
