SAPPHO RELEASES STUNNING DEBUT SINGLE 'FLEX' & JOINS THE IVY LEAGUE RECORDS ROSTER
Ivy League Records is incredibly excited to release ‘Flex’ – the irresistible new single & video from the label’s newest signing, Sappho!
The moniker Sappho is of great significance to Phoebe Baker (the iconic voice of Alpine). When she was born, her parents were torn between naming her Phoebe or Sappho, they opted for the former and so it makes complete sense that Baker’s first solo endeavor bear the name that could have been.
Sappho was born in early 2018, when Baker found herself exploring ideas and, for the first time, writing music without any real intention.
With no limitations or boundaries, Baker threw herself into exploring her pop influences. ‘Flex’ came early and set the tone, from there, the music began to flow. After a few months of writing, Baker realised these songs were turning into more than just a fun creative outlet, they had become something empowering, with a voice that showcased to the world her sound – the Sappho sound - a sound where lush pop meets something quirky, a little bit cheeky, a lot sexy and ultimately, something irresistibly fun.
Sappho’s music is vibrant and bold, experimental without being inaccessible. On her debut release ‘Flex’ Sappho is assured and mischievous as she urges the listener to find their inner power and ‘flex’ against a pulsating groove that is impossible not to dance to.
"Flex is about realising you have innate strength and that you can nourish and support that within yourself. You can fight for yourself, fight to love yourself, and by singing it you can let others know that they too can find that strength and resolve. This song is an unabashed mantra, an invocation of inner strength and a celebration of following your heart. Writing flex was a cathartic pop moment in my life. I felt like I was uncovering all my childhood pop dreams at the same time as releasing a sentiment of power I had never really allowed myself to say. I felt as though I was summoning my own strength, and the strength of love in those around me. This song is a happy place." - Sappho
Marrying future pop with a healthy dose of Vogue era Madonna and 90s new jack swing thrown in for good measure, ‘Flex’ plants Sappho’s flag firmly on the Australian musical landscape, claiming her space as one of the country’s most exciting new artists.
Sappho - 'Flex'
Out now through Ivy League Records
Buy/stream here
