WARNER MUSIC AUSTRALIA ANNOUNCES NEW PARTNERSHIP WITH RAINBOW VALLEY RECORDS
A NEW LABEL JOINT-VENTURE DEAL WITH ARIA AWARD WINNING ARTIST/PRODUCER MATT CORBY AND LONG-TIME COLLABORATOR ALEX HENRIKSSON
Warner Music Australia is thrilled to announce their partnership with Rainbow Valley Records (RVR). The new label joint-venture is the brainchild of multi-platinum and ARIA award winning artist/producer Matt Corby, and long-time producer, writer and collaborator Alex Henriksson.
The label was conceived at Matt’s now legendary Rainbow Valley studios in northern NSW. Having worked with a plethora of both up and coming talent and now established names within the Australian music community (including the likes of Jarryd James, Budjerah, Tia Gostelow, Great Gable and more), both Corby and Henriksson decided they wanted to provide an outlet to the amazing emerging talent they are discovering.
Rainbow Valley Records is set to sign artists across multiple genres and diverse backgrounds, aiming to unearth and showcase the best of emerging Australian musicians, while helping to develop and nurture their artists along the way.
On the signing Matt Corby notes “I’m pumped to step into a different role in the industry. To assist new and established artists from the perspective on of an artist. I’ve learned a lot over the last decade and am looking forward to bringing my knowledge and experience to the table for this new company. I’m excited to share the music we have already been a part of and will continue to foster with a diverse crew of people, hopefully, for years to come.”
Alex Henriksson adding “I am excited to start working alongside this amazing team curating and facilitating a range of super special artists from our country and around the world. This is an opportunity I could only dream about and to see it coming to life makes me truly grateful.”
Of the signing, Dan Rosen, newly appointed President of Warner Music Australasia said “I am thrilled to welcome Matt Corby and Alex Henriksson into the Warner Music Australia family. It is a new era for WMA, and Rainbow Valley Records is emblematic of what will stand for as a company - putting great music and brilliant creativity at the heart of everything we do. I cannot wait to start working with Alex and Matt and bringing the artists and music from Rainbow Valley to Australia and the world.”
SVP of Australian Artists & A&R at Warner Music Australia Paul Harris says “After years of talking to Matt and Alex about music, I’ve always been blown away by their insight, and natural gut instinct for what an artist and song really needs. I can’t think of more capable hands to be putting an artist’s vision in. They just get it. I’m so excited to be working on this new venture with the two of them, and the incredible artists that we’re soon going to be bringing to the world through RVR.”
