GRETA STANLEY TAKES US HOME WITH NEW MUSIC VIDEO FOR LATEST SINGLE ‘NEW FEELING’
Following on from the release of another spirited single in ‘New Feeling’ in August, Greta Stanley now reveals the song’s official music video.
The track, driven by positivity and an optimistic mindset, has proven to be another strong step forward for songwriter and musician Stanley, whose new music has been impressing fans and newcomers alike. As the Year Of The Pandemic has upended creative (and normal) life for all of us, Stanley has powered through in focusing on what’s coming next and for her, it’s a bright outlook.
Another striking co-write with German songwriter/producer Tobias Kuhn (Milky Chance, Dean Lewis), ‘New Feeling’ is engaging and clever; rich in melody and pop and indie blends. And when it came to bringing the music video for ‘New Feeling’ to life, Stanley and a team of talented individuals made sure that the sunny outlook and intimacy that the songs thrives on, was represented strongly.
Working with videographer Bridie Jane Egan, Stanley surrounded herself with the things that make her happy: friends, loved ones and of course, her doggos. Keeping the connection to those close to her has been crucial in her feeling supported and encouraged as an artist, and so the ‘New Feeling’ music video represents just how important this specific support network is.
“I wanted the film clip to capture things that make people feel good tying in with the overall positive ‘new outlook’ feel of the song. It features my close friends, doggos, my brother and my partner; all people and things that are important to keeping sane and feeling supported. It’s meant to hint at showing these are really the things that matter; I don’t need material things or to be someone else. I just need to stop and soak in what’s good and try to think more positively about things instead of being swallowed up!” Greta Stanley
For videographer Egan, her friendship with Stanley gave her a good foundation to create this video on, having already collaborated with her across the years.
“The clip is a perfectly imperfect portrait of her family, friends, her home and undoubtedly humble, energetic and raw personality. Having been her friend and collaborator for so many years, I’ve seen her come a long way in her personal life particularly since releasing ‘Kick’, and the feelings behind those lyrics. We wanted to celebrate that with this film clip and delve into the meaning behind ‘New Feeling’.” Bridie Jane Egan
UPCOMING SHOWS
JAN 23-24 - Yours & Owls Fest, Wollongong (Sold Out) (w/ Tones & I, DMA’s, Hayden James & more)
(Headline tour dates postponed due to COVID-19)
PRAISE FOR ‘NEW FEELING’
“I love hearing you lean into this pop territory, whilst still maintaining your folky charm that we know and love. Really exciting growth!”
Triple J, Bridget Hustwaite
“Greta says all she needs is a good song on the radio. I’m the same I reckon I’ll make it this one. Her growth as a songwriter and performer continues to impress.”
Triple J Unearthed, Dave Ruby Howe
New Feeling is out now through Double Drummer/AWAL.
