SIX STEPS TO SUPPORT LIVE MUSIC....From the ground up. - By Alex Lahey

A few days ago, Splendour In The Grass announced it would not be going ahead in 2024. For those who might be unfamiliar with what this means - Splendour In The Grass is a three day music festival founded in 2001 that is considered the biggest music festival in the Australian calendar. To be programmed on the Splendour line up is a bucket list item for many Australian pop, rock, hip hop and dance acts. It holds an enormous amount of cache in the Australian cultural landscape, is a rite of passage for music fans and has typically been a “blue chip” event in an ever changing live music landscape.

Despite the domestic scene making noise about the waning state of Australian live music since the advent of the pandemic, it is the cancellation of a number of large scale events that has bought the conversation into the mainstream - I’m talking national television news coverage, discussions in Parliament and talkback radio deep dives.

However, the discussion about Splendour In The Grass and other domestic festivals being cancelled is bigger than a discussion about the festival market in Australia. It’s about Australian cultural identity and engagement. What has shifted and how to do we recover a market and scene that we know and has proven to be loaded with world-class talent and output?

Given the current cost of living crisis along with an appetite for a less conventional approach towards live music events (hey, Fred again..), I think it’s up to audiences, governments, artists and organisers to be investing in and supported to pursue a more grassroots approach towards live music.

The other week, I was working the door at Clingan Guitar Tone in Collingwood as four of Melbourne’s most exciting songwriters traded songs for 90 minutes as part of Deep Cuts Vol 1 - a songwriters in the round event organised and curated by the live music initiative founded by Sophie Payten and I called Over Our Dead Body. A small but captivated audience listened, sang, laughed and even cried as they were brought into the worlds of these songwriters and their music for a reasonable ticket price. Before me, I could see the genuine appetite for domestic talent and a desire for events that think outside the box and break the mold.

I don’t believe the Australian live music market has vanished, as some have suggested. I don’t think Gen Z is disinterested in live music and I don’t think that people over the age of 40 don’t want to go to gigs. But I do think there needs to be more of an emphasis on live music events that don’t break the bank for audiences to attend and for artists and promoters to put on. It’s times like these that we all need that kind of security and unfortunately, not everyone is getting that with the existing music festival model that we historically know and love.

But let’s zoom out for a second. If you’re reading this, it’s highly likely that you are a fan of live music and are maybe wondering what you can do to help support your local scene. It doesn’t matter where you are in the world - the global live music industry is facing many of the same issues.

So here’s AL’S SIX STEPS TO SUPPORT LIVE MUSIC and you can support live music wherever you are:

1. Pick a gig in your town that’s happening this month - it doesn’t matter if you’re familiar with anyone on the line up. Invite a mate (or fly solo) and buy your tickets IN ADVANCE. I know it’s sometimes tricky to know what your movements from one week to the next and you don’t want to commit yourself to something you might have to tap out of, but by buying a ticket in advance, you are communicating to the artists, agents, venues, promoters, managers and even your fellow audience that there is demand for a given show. Why do you think festivals are getting cancelled? It’s because they’re not convinced there’s enough consumer demand for the event (ie ticket sales), therefore making it too much of a financial risk to pursue.

2. Try to find set times and get to the show in time for the opener - this way you get your full ticket price’s worth AND you might discover a dope artist you’d never heard of before. [Hot tip: if you can’t find set times, the first act is generally on stage 30 minutes after doors]

3. This bit is super easy - enjoy the show! Be present, sing along, move around! Yeah, it might be a work night, but despite what your prior experiences of going to gigs may be, you don’t have to be drinking to enjoy live music - you could even have a couple of 0% beers or those sweet, sweet post-mix Diet Cokes and, get this, not have to shell out for an Uber and drive yourself home :’)

4. If you’re lucky enough to have a lil extra cash to burn, swing by the merch desk and grab a t-shirt or a record or a tea towel or a sticker. Even if you don’t have the pennies to snag some merch, it’s not out of the question that some of tonight’s performers might be lurking there and you should totally tell them they crushed it tonight - we love that shit.

5. Now, here’s an important but overlooked step: tell your mates about the show! Post a story to Instagram, tag the bands. You don’t even have to be that public - make a playlist for your buddy including some of the best songs you heard tonight. Live music is not to be gate kept. In fact, live music is a social phenomenon that doesn’t begin and end at the doors of the venue. In my experience, word of mouth is one of the most trusted ways by which people discover new music - far more than the ones and zeroes that dictate what comes up on our phone screens. So spread the word!

6. Repeat steps 1 through 6.

And there you have it. Some of the most transcendent experiences I’ve ever had have happened in small band rooms - I’ve made life long friends, fallen in love, learned new things, explored my identity, been inspired and exposed to things I never knew existed, let alone discovered a new band to obsess over at gigs. All that is waiting for you too. You’ve got nothing to lose and everything to gain.

Support local music. Go to local gigs. Contribute to the culture. You won’t regret it. Until next time,

AL x