INTERVIEW VELVET BLOOM & X PROMOTIONS
Mornington Peninsula songbird Maddy Herbert has one of the most amazing voices I have come across. Think along the lines of Norah Jones/ Amy Winehouse!! Playing original soul filled songs with her band Velvet Bloom and The Vito Collective Maddy is one of the artist’s involved in the live stream gig AND WE ARE LIVE (X Promotions) on 29th October
With a new single out ‘7hundred25’ and a video clip for the single coming out on 13th November I had a chat to Maddy about her music and her involvement in the live stream that X Promotions are putting on.
First off I absolutely love your voice!
Oh thank you so much. It’s been so hard not performing for such a long time, but we are so excited for this event it’s going to be really great.
The venue sounds amazing. The X Promotions guys were telling me about it the other day.
The venue is so huge. I’ve played there for school concerts and I did a theatre production when I was maybe 12. It’s a crazy venue, it’s so beautiful. A lot of people on the Mornington Peninsula wouldn’t know it exists. This show will be really good to show people, especially the young people, that there is a space down here.
How did you get involved in AND WE ARE LIVE?
I’ve been chatting with the guys from X Promotions for quite awhile now. Andrew DM’d me a while back and said he would love to organise something in the future, I don’t even think that this concept was thought of back then. When he put this line up together he really wanted us to be involved and obviously we jumped at the opportunity because we haven’t played shows in such a long time. We have had a few live streams which have been incredible. We did one at The Nightcap in May and one at a place called The Love Machine with Moor Music in June. That was the last time we performed. Andrew and the guys from X Promotion and The Frankston Arts Centre were just so eager to have some Peninsula talent onboard to do this event.
It’s been hard during lockdown for you guys.
Yeah but the silver lining is that I have been able to spend time writing so that has been really good.
So is Velvet Bloom a band or is it a solo project and you have musicians join you?
It’s a project, its just kind of like the concept. I perform solo, so I write the music. I then perform with different variations of Velvet Bloom in a live setting. So there is a full band which will be playing at the Frankston Art Centre, then there is a 4-piece, a 3-piece and a 2-piece version. I like doing it like this because we can be more diverse when we are playing at different places. Having so many different versions of the one act you can always see the songs in a different light which I really enjoy.
What is The Vito Collective?
So that is what I use to describe when I am playing with the full live band. The Vito Collective have been performing with me for a while. Two of them have been with me for about 4 years. The reason that I wanted to call them that is because it means ‘life giver’ and so I guess they give a lot of life to my music.
You’ve just released a new single ‘7hundred25’ recently which I love!
It was put out for 2 weeks as a part of a compilation album done by record label Cousin Will that came out on the 18th September. We then released it onto Spotify in early October.
Tell me about 7hundred25, the title intrigues me!
I guess I wanted to incorporate numbers into writing because I hadn’t really thought about it much. When I started writing this song it was when I was in the midst of a break up and I thought about how through our relationship, we had been together for this amount of time. I was trying to pinpoint different parts of our relationship and where I guess things stared to fall apart. It wasn’t meant to be a negative song or anything, it was a realisation song. Figuring out what I needed to do to move forward as well.
Do you have an EP in the works?
Yes we have an EP in the works. It’s just been really hard because we haven’t even been able to jam for like 3 months at least. As soon as we are allowed to be in the same room we will be recording. We have all of the stuff ready for our EP, but it won’t be released until some point next year.
Do you guys self-record?
No. We usually outsource everything. We have recently started working with Quin Grunden from The Grogans and he’s really great. He will be our recording engineer, so we are really excited to work with him..
Andrew was saying that you have broken into the Melbourne scene
Yeah. I love performing. That’s just what I love to do. I guess our weekends, mine and the band, revolve around playing gigs. They aren’t always advertised, sometimes I just play solo stuff that’s not necessarily my own material. Prior to lockdown I was playing 3 gigs a week. It’s been an adjustment that’s for sure. There are so many incredible venues and musicians in Melbourne. People just need to discover them. It was really hard for me at first breaking into the Melbourne scene and I don’t think I even started playing as many shows as I wanted to until maybe a year ago. We’ve been this version of our band for probably three years now. Even prior to me saying that we have only been where I wanted to be for a year we were playing shows with other bands in Melbourne quite frequently. But I’ve only really just started to find people that are more similar to our music. I think that on the Mornington Peninsula we have a very heavy surf rock kind of community. We fit into it to some extent but not really. I need to be playing with soul artists I think. As much as I appreciate all the opportunities we have gotten from people down here when we are playing at a surf rock gig its not going to be the same vibe.
We also have a music video coming out in about three weeks’ time for the single. A lot of the live footage in it was filmed about a year ago while on tour and it would have been when I had first written the song. So it is very nostalgic, and it also has a lot of scenery from the Mornington Peninsula. I’m really excited to put it out.
If you’re looking for something to do this Thursday night jump on and grab a ticket to AND WE ARE LIVE where you can see Velvet Bloom along with subcult, Boler Mani and Teenage Dads.