INTRODUCING ASHWARYA & DEBUT SINGLE ‘PSYCHO HOLE’
“...an important, innovative new force in Australian pop music.”
- BRIDGET HUSTWAITE | TRIPLE J
Suffusing the sound of Gen Z with grit and glamour, ASHWARYA is an ascendant star desperate to fuck with the world around her. Today, the 21-year-old Indian-born Melbourne native reveals her debut single PSYCHO HOLE via NOiZE Recordings.
In ASHWARYA’s music, every left turn is met with a trap-door; her sound traverses rap and pop, bhangra drumming and R&B trilling. From a young age, she was embedded in multiple disciplines and immersed in the world of classic Indian music even as pop’s surreal universe beckoned. Through pure osmosis, she absorbed the kind of musical pedigree money can’t buy.
Check out the music video for ‘PSYCHO HOLE’ below
ASHWARYA slowly learned to synthesise the two, braiding her Indian heritage with the culture around her in order to create something uniquely her own. On PSYCHO HOLE she encapsulates this completely, a diaphanous melody intertwining seamlessly with guttural, deeply felt rhythm. Darkly passionate, emotive but icy, the visual accompaniment is a fearless representation of her spirit and ambition.
It is fitting that ASHWARYA is the first artist signed to NOiZE Recordings, helmed by renowned Australian producer Jarrad Rogers (Diplo, Charli XCX, Mark Ronson, Icona Pop). She and the label share a unique and clear-eyed drive to not only take a distinct place in the modern pop landscape, but to challenge it.
Modern pop has long been overdue for a shake-up like this, a paradigm shift that changes the game completely. ASHWARYA is here to lead the way.