will hyde REVEALS OFFICIAL MUSIC VIDEO FOR BREAK OUT HIT ‘easy for u.’
will hyde from Melbourne is a uniquely determined pop force, making waves of seismic proportions with his first solo project. His debut single “easy for u.” has already generated praise from pop tastemakers around the world, including coverage in Wonderland Magazine (UK), Project U TV and PileRats, spots on Spotify’s New Music Friday US/AUS and Indie Pop playlists, along with an addition to triple j Unearthed radio.
About “giving more in a relationship than you’re getting back”, “easy for u.” is an effortlessly polished pop release, with a relatable balance of joy and melancholy that showcases will’s authenticity as a writer and performer.
will hyde has now revealed the official music video for the track, premiered by Clash Magazine (UK). A gorgeous low-fi film with a distinctive sense of style, the video has been given stunning visual treatment by Joey Knox (Jungle Giants, Client Liaison) and Stefan Kolhi (Ariana Grande, Jeremy Zucker).
Check out the music video for ‘easy for u.’ below.
“shooting this video was really exciting for me,” said will. “i’m finding my feet as an artist again and with that, i’m learning what i like - to wear, to shoot, to put across. these visuals feel like they compliment the vulnerability of the song & also expand on the story. it was important to me to have something simple to follow so that humans watching it could take it in - sometimes complex storylines in music videos confuse me.
my favourite part of finishing my first music video was working with a stylist - i love fashion so much and i enjoy the fluidity that fashion can take. we really went with fits that had both ‘feminine’ and ‘masculine’ touches and that’s always a thrill for me to play with. it’s part of me expressing how i feel on the day! i hope this video connects with u, inspires u & helps u explore urself.”
Shedding the commercialised skin of his teenage musical project SŸDE, which saw success to the tune of over 65 million streams and nearly 1 million monthly listeners on Spotify alone, will is finally able to flaunt his boisterous personality in a solo project that glides beyond genre or hype.
Through his music, will hyde tells a story of musical and personal metamorphosis, amid a distinguishing self-awareness that speaks to youth around the world. This project is the diary entry of a person whose greatest inspiration has been trusting the process, and now finally recognises himself in the mirror.
Praise for “easy for u.”:
“‘easy for u.’ is a groovy alt-pop moment that reflects on giving more in a relationship than you receive… Mature, reflective and joyous…” - Thomas Bleach
“Perfect debut… an extremely ideal first moment which has the crisp production you’d demand from Troye Sivan, with the vocal strength of a Ruel or Sam Fischer, without imposing on any of those artists’ individuality.” - Project U TV
“Bringing together shimmering synths and enthralling vocals, Hyde explores clarity in relationships against stripped-back instrumental.” - Wonderland Magazine (UK)
“It's an entrance into a lo-fi, bedroom-pop-esque sound, with a stripped-back instrumental laden with shimmering synth work and plucking guitar work forming an underlay for Will's vocals… undisturbed in the spotlight.” - PileRats