WILL HYDE REVEALS HIGHLY ANTICIPATED EP "with u in mind"
will hyde from Melbourne has revealed his highly anticipated debut EP “with u in mind.” Following up four hit single releases, “easy for u.", “meant to be.”, “over u.” and “dark until september.”, the raw and deeply personal EP marks the first chapter of will hyde’s solo endeavours, as the talented 20 year old embarks on an unmissable pop journey.
“‘with u in mind’ feels like a snapshot in time for me.” said hyde. “i love the fact that i can revisit these songs & listen to them as a diary entry/chapter from a different part of my life. the thing i love about the world is that everything is constantly changing, my situation now is not my situation tomorrow. knowing i can use these songs as a reference point for getting thru obstacles i will surely face in the future, makes me feel grateful.”
listen to "with u in mind." here
“with u in mind.” seamlessly transitions from one tune to the next with captivating vocals and synths that show off hyde’s producing pedigree. Delving deeper into the complexities of relationships, grappling with the past and self-discoveries with each tune, ‘with u in mind.’ is a stunningly moving and deeply personal string of alt-pop tracks.
“‘with u in mind’ summarises a lot of emotions over the body of work. it’s sort of scattered sonically yet tied together with the same umbrella of emotions i was feeling - hurt, rejection, shame, love, connection, hope.” said hyde.
will’s first single release,“easy for u.” served as the perfect arrival into the pop world. The 20 year old balances lyrically raw accounts of some of the toughest realisations in relationships with crisply layered rhythmic beats that makes the track impossible to sit still whilst listening to.
“easy for u.” was closely followed by the funky, 80’s-infused dance track “meant to be.”, premiered by triple j’s Home and Hosed. He then revealed the Domanic Fike-esque track “over u.”, which had fans clamouring for more. These bonafide bangers have firmly placed will hyde at the centre of a new DIY-pop revolution.
Developing beyond his teenage producing project SŸDE, will hyde has emerged as a fully-realised solo artist. “Taking the emotion out of a song is the most important bit,” Will has stressed. "Each release draws you deeper into his world, which has been built by laying all the broken pieces on the table, before slowly gathering and rearranging them to create something positive and new." At only 20, will’s music glistens with texture and a relatable balance of joy and melancholy that his early ventures couldn’t evoke on their own.
“with u in mind.” also includes tracks “too close to love,” an honest exploration of the complex negotiations between ourselves and the relationships we are in, and “misfit,” a nod to those lonely feelings with an inspiring and encouraging message of support.
As a teenager in a producer duo project SŸDE, Will found early success to the tune of over 65 million streams and nearly 1 million monthly listeners on Spotify alone, including praise from triple j (including being 2017 Unearthed High finalists). However, as SŸDE’s profile rose so did Will's detachment from the commercial beats behind his name. Fortunately, taking the risk to leave behind a fracturing relationship with his musical partner and bring SŸDE to a standstill would have its own rewards.
Already, hyde’s musical talents are being recognised as the next important thing in the current pop revolution. Just as importantly, his authenticity is capturing hearts at every turn, establishing him further with every release as he is able to flaunt his boisterous personality in a solo project that glides beyond genre or hype. Will is confirmed to be working alongside Creative Director Stefan Kohli, who is the creative mastermind behind Jeremy Zucker, and has previously worked with Mac Miller, Ariana Grande, LANY, Lauv, Trippie Redd, Iann Dior, Offset and more.
praise for will hyde:
“Australian pop auteur will hyde is only just out of his teens, yet the songwriter's youth belies his driven experience… His sound - a Venn diagram of left-field R&B, lucid electronics, and mutant pop - is nigh-on irresistible, and he's set to prove it in 2020.”
- Clash Magazine (UK)
“Bringing together shimmering synths and enthralling vocals, Hyde explores clarity in relationships against stripped-back instrumental.”
- Wonderland Magazine (UK)
“In the enchanting, synth heavy single (“meant to be.”), Hyde lets us in on a piece of his personal love life and the heart break he's endured… Hyde steps up his game production-wise with "meant to be." and proves himself as an emerging artist ready to take the reins in this industry.” - Ones to Watch (US)
“Having firmly announced himself as an artist to watch with his well-received debut single, fast rising Australian newcomer will hyde continues his hot streak with stellar sophomore offering “meant to be.”. Laying dreamy vocals over gorgeous production, the track builds to an earworm chorus that will stay with you long after the first listen.”
- Vents Magazine
“It's an entrance into a lo-fi, bedroom-pop-esque sound, with a stripped-back instrumental laden with shimmering synth work and plucking guitar work forming an underlay for Will's vocals… undisturbed in the spotlight.” - PileRats
“Perfect debut… an extremely ideal first moment which has the crisp production you’d demand from Troye Sivan, with the vocal strength of a Ruel or Sam Fischer, without imposing on any of those artists’ individuality.” - Project U TV
“‘easy for u.’ is a groovy alt-pop moment that reflects on giving more in a relationship than you receive… Mature, reflective and joyous…” - Thomas Bleach