CXLOE UNVEILS ETHEREAL DEVIL YOU DON’T MUSIC VIDEO + PERFORMING AT FALLS FESTIVAL
Photo credit: Joshua Atkins
"..a strong beat [topped] off with CXLOE's hauntingly beautiful voice.”
- L'OFFICIEL USA
"..perfectly crystallised electro-pop sound"
- THE LINE OF BEST FIT
"CXLOE is shaping up to be one of the breakout artists of 2019"
- IDOLATOR
"Devil You Don't is a warping single that showcases CXLOE's talent in what she does best: twisting the boundaries of pop and flipping the genre on its head.."
- PILERATS
Nearing 30 million global streams and attracting unanimous critical acclaim throughout 2019, CXLOE today shares the music video for her latest single Devil You Don’t. Following the release, the dark-pop artist will celebrate the new year with performances at Falls Festival.
Directed by Chloe de Brito, the video follows a seventies-style title card with visuals that evoke the earthy and entrancing nostalgic spirit of classic fantasy from the golden age of maverick filmmaking. Grainy camera captures the magic of lush forests and rolling hills as CXLOE lithely dances and sings styled in Boho chic. She immediately entrances as the track levitates from glitchy production wizardry into a gorgeous and glorious refrain.
Written in Los Angeles, the avant-pop bop Devil You Don’t explores the idea that putting on a performance with your outward-facing personality is easier than dealing with the issues deep inside. She reflects on the track saying, “It can feel safer to work with the person you know than the person you don’t… In this case, the inner workings of my mind.”
Wrapping up a stunning year, it paves the way for big plans and new music in 2020. For now, fall under the spell of Devil You Don’t and CXLOE.
Maintaining a rush of momentum from critical acclaim, rising streams, and a growing profile, Devil You Don’t added one more dark-pop anthem to CXLOE’s 2019 discography, SICK feat. gnash, Low Blow, and I Can’t Have Nice Things and continues to build on the success of her 2018 breakthrough Show You. Altogether, CXLOE’s singles have garnered over 30 million streams and debuted on a combined 49 New Music Friday playlists. Setting the stage for pop domination, the CXLOE era has only just begun.