UNTITLED GROUP ANNOUNCE THEIR 10 YEAR CELEBRATIONS KICKING OFF WITH A RETURN TO THE WOOL STORE
Untitled Group, Australia’s leading independent music and events company, has launched its 10th-anniversary celebrations, marking a decade of redefining live music experiences. As part of this milestone, Untitled Group is preparing for its biggest summer yet, featuring a series of special events at unique venues and unforgettable performances.
A return to the iconic Wool Store on December 8th will kick off the festivities. This heritage-listed venue, transformed by Untitled Group into a European-style warehouse rave for a series of sold out shows in 2018, will once again come alive, along with carefully refined production and world-class sound that has become synonymous with Untitled Group.
Since its founding in 2014 by Nicholas Greco, Filippo Palermo, Christian Serrao and Michael Christidis, Untitled Group has cemented its place at the forefront of Australia’s live music scene. With flagship festivals such as Beyond The Valley, Wildlands, Pitch Music & Arts, and the inclusive Ability Fest, the group has shaped Australia’s cultural landscape, delivering more than 300 annual events featuring over 1,000 artists across tours, festivals, and club shows.
“Untitled Group has always been about creating cultural moments that resonate with audiences and stand the test of time. Over the past 10 years, we’ve brought world-class music experiences to Australia and created a community that we’ve grown up with. This summer is our way of saying thank you to everyone who’s been part of the journey,” said Nicholas Greco, Co-Founder and Managing Partner of Untitled Group.
Even amid the challenges of the COVID-19 pandemic, Untitled Group emerged stronger, breaking industry trends and thriving while many others faltered. In 2023 alone, the group sold over 500,000 tickets across its events and is on track to surpass 650,000 in 2024, thanks to festivals like Beyond The Valley and Wildlands, as well as blockbuster tours featuring artists like Dom Dolla, Kaytranada, Kesha, Anyma, Solomun, Sugababes and more.
Untitled Group’s impact goes beyond ticket sales. With philanthropic initiatives such as Ability Fest, co-founded with Dylan Alcott, the group has raised over $1.5 million to support children living with disabilities.
They've earned recognition as the #12 global ranking on Pollstar’s list of top promoters based on box office sales as well as making the 2024 AFR Fast 100 list, IG Magazine’s 2024 Indie Champions list, the 2023 Smart 50 Award, the 2023 Forbes 30 Under 30 list and more.
Central to the celebrations is the revival of The Wool Store, a venue steeped in history. Built in the 1940s, it originally played a vital role in Australia’s post-war wool boom. Untitled Group’s 2018 reimagining of the space brought it back to life as one of Australia’s most unique event spaces. For their 10-year anniversary, Untitled Group promises to elevate the Wool Store experience further, with meticulously curated artists, stage designs, and unforgettable dancefloor moments.
The Wool Store event is just the beginning. Fans can look forward to exclusive merchandise, secret pop-up shows, money-can’t-buy competitions, and more throughout the summer. Untitled Group’s ability to innovate and adapt ensures that the next decade will be even more exciting than the last.
Save the date—December 8th—and join Untitled Group in celebrating 10 years of groundbreaking events, cultural impact, and unforgettable moments.
Lineup incoming Monday 2nd December at 12pm AEDT. Subscribe here to be kept up to date.